2023 Color of the Year:
Sherwin-Williams, Benjamin Moore & PPG's Top Picks
What is the color of the year 2023? In case you missed out on the latest trends of home decor & interior design, it’s time to catch up with the vibrant and inspiring choices made by some of the leading paint companies. Each year, these companies carefully select a color that embodies the spirit of the times. This choice reflects not only aesthetics but also the collective mood and aspirations of society. So, without further ado, let’s embark on a colorful journey through the 2023 hues. These range from Sherwin-Williams’ comforting “Redend Point SW 9081” to Benjamin Moore’s “Raspberry Blush.” and finally, PPG’s nature-inspired “Vining Ivy.” ” These colors aren’t just paint; they’re stories of empathy, new beginnings, and a deep connection with the world around us. Join us as we explore the colors that have left an indelible mark on the canvas of 2023.
Sherwin-Williams, the well-known paint company, has made its choice for the 2023 Color of the Year, and it’s “Redend Point SW 9081.” It’s a gentle shade of pink. This color is part of Sherwin-Williams’s 2023 Colormix Forecast. It’s not a bright or flashy pink; instead, it’s a warm and modern kind of pink that feels classy and romantic without being too bold. It’s like a soothing hug in the form of a color.
Sue Wadden, the color marketing director at Sherwin-Williams, describes it as if beige had a hint of pink in its cheeks. Redend Point SW 9081 carries the essence of autumnal colors, but it’s a versatile shade and you can’t use it throughout the year. This subtle hue combines the lively spirit of pinks with the stability of earthy tones. The 2023 Sherwin-Williams Color of the Year is a cozy and warm neutral. It suits both creative workspaces and comfortable reading corners.
This warm color is a bold change from the cooler and darker shades of the previous years, like Evergreen Fog in 2022 and Urbane Bronze in 2021. Redend Point is a mix of gray, pink, and beige, described by Sherwin-Williams as a “nostalgic mid-tone.” According to Wadden, they’ve noticed that people have been exploring different variations of neutral colors lately. They’re embracing neutral versions of greens, browns, and blues—colors that make us feel connected to the earth. Redend Point, in their view, really shows how color can not only make us feel grounded but also comforted, reassured, and familiar.
Sue Wadden explains, “Every February, we have a meeting where we figure out what will be the dominant color trends for the upcoming season. This year, we focused a lot on the idea of empathy and humanity during our meeting. We wanted the Color of the Year to reflect the idea of treating each other kindly.”
In the world of color psychology, pink is often linked with feelings of love, tenderness, romance, and empathy. When used in design, it has been shown to have a soothing effect on people. Besides being nurturing, this soft blush-beige also connects to nature and wellness. You can see evidence of this in the color choices of many meditation, yoga, and mental health apps.
According to Wadden, predicting color trends isn’t something that happens suddenly. She believes it might take some time for people to fully grasp the significance of this color and why it matters at this moment. However, she’s confident that we will keep seeing a growing acceptance of colors in various forms and styles as time goes on.
Like with most important color choices, it’s a good idea to give Redend Point a trial run before making a final decision. Experiment with a paint sample or a peel-and-stick sample in your space before you start painting the whole area. Additionally, explore smaller ways to incorporate the color before fully embracing it.
Whether you’re considering a hint of Redend Point for your snug reading nook, or you’re tempted to paint all three walls with it, 2023 Color of the Year offers a romantic touch. It’s sure to appeal to anyone’s taste. As for finding someone to enjoy it with—that’s a choice we’ll leave up to you.